Wednesday, December 25, 2019

Perfect Implementation After Planning Of The Project

Perfect implementation after planning of the project. Scheduling and sequencing the project with assessment steps to decrease chances of failure. 1.4: Explain the key elements involved in terminating projects and conducting post project appraisal: Extinction- Deficit or deficiency of the financial means to continue can cause extinction. Factors rendering the project non profitable, unethical, or over bearing due to non calculated unforeseen circumstances. Inclusion- Employees that worked on the project, property used on the project, and equipment are often simply transferred from the dying project to the newly born division. The change from project to division demands a superior level of political and social emotional sensitivity for successful accomplishment. integration- This type of termination is the most common way of dealing with successful projects, and the most complex the material, equipment, property and personnel, and functions of the project are shared among the existing elements of the directors or parent company. 2.1: identify the most appropriate organizational structure, roles and responsibilities of participants within a project. When the project has been assessed and analysed, proving worth the investment and what resources are needed to carry out the projecthas been decided, the project manager now must work on the team. An organizational framework would now also be decided by the project manager. The structure for an organization likeShow MoreRelatedResearch Study On Astrid Young1064 Words   |  5 Pagesthe NT conversion project to convince the directors during the interview that she was the right person for the job. After getting the job, she successfully convinces the directors to approve the shift to the Microsoft NT conversion from Windows 95. The conversion project is faced with a number of challenges and are brought to the attention of the directors who in turn seek answers from Young. This case study also seeks to highlight the mistakes that occurred during the project, as well as give recommendationsRead MoreEssay about Wedding Project Part I1107 Words   |  5 PagesWEDDING PROJECT PART I The Wedding Project Student Name University of Phoenix The Wedding Project One of the most significant days in a persons life is her wedding day! To ensure that such a momentous event goes off without a hitch, appropriate planning is required. And when it comes to wedding planning, picking ones partner could very well be the easiest of the planning decisions to make. Months will be spent prior to the wedding researching vendors, comparing products and prices, meetingRead MoreEvaluation Of The Memorial Health System1042 Words   |  5 Pagesthe inefficiency† –Bill Gates (The Brainy Quote, n.d.). While reviewing other IT project implementations shed light on system failures and also what seems to work best. Planning and a strong team seem to be first priority to getting started followed by set goals. The case of the Memorial Health System CPOE implementation is a perfect example of why planning and following the steps are crucial to success. 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The purpose of the case was to analyze the process of selecting a modular Enterprise Resource Planning (ERP) system to support supply chain management for this large manufacturing company. Recognizing that the purchasing process for obtaining materials and parts was out of control, management coordinated a project to understand its purchasing process and activities, solicit feedback from the 800 people who would be affected by the new system, and createRead MoreTransparency Reports And Reduction Of Carbon Footprint1432 Words   |  6 Pagesbecome a raising concern among the public. However, there are no perfect approaches in this as almost every approaches are met with certain concerns one way or another, as summarized in Figure 5: Summary of steps taken by industry. In the next segment, the concerns will be addressed and how project managers from Square Enix can ad apt sustainability into their project management lifecycle.â€Æ' 3. Environmental Sustainability Adaption After much discussion, it is concluded that environmental sustainabilityRead MoreDesign New Services For Jamuna Bank1148 Words   |  5 Pagesgoing write my suggestions about â€Å"service development and design† Basically product design and development sector divided in two parts. They are planning section and implementation. In planning section we got new service strategy development then come idea generation, concept development evaluation and business. In implementation section we got service development and testing, market testing, commercializing and post interaction evaluation. As Jamuna Bank do not haveRead MoreRecommendation Of Priority Is Initiatives1143 Words   |  5 Pagestime of an order and sends it back to Order entry users Mode of acquisition After analysing strengths, weaknesses of current IS we understood that current IS lacks in Customer Service area. Moreover, with the current IS Assessment, we conclude that we have sufficient technical expertise needed to carry out the new project. In order to utilise the available resources efficiently and to meet the budget goals of the Project, We have identified the best mode of acquisition for BHS 2.0 as In-house

Tuesday, December 17, 2019

Othello, By William Shakespeare - 1994 Words

Shakespeare’s Othello, a play which begins with Othello, a moor and his wife Desdemona’s perpetual love, ends as a tragic as Desdemona is murdered by her husband and lover Othello. The other characters in the play such as Iago, Michael Cassio, Emilia, Roderigo and Bianca play an active role in this tragic end. However, more than the characters that play the active role in a tragic end, the inferiority of the women depict in the play ultimately results in such an ending. The only three women in the play are Desdemona, Emilia and Bianca and all three of the women portray the expectations of women in Shakespeare’s patriarchal Elizabethan society. They are in a men dominated society and are expected to follow and live under the male authority. It can thus be argued that in Othello Desdemona is marginalized and suppressed by the men in the play, as she is used for her sexuality and portrayed as a possession and thus she is depicted as the other. Desdemona is portrayed as the other in Othello, because Othello wants to stay true to his expected authoritative role. Shakespeare presents the women such as Desdemona as possessions through diction and his style of language, as his choice of word portrays the women to be read upon as possessions and property rather than humans. Othello in the play already holds on to an authoritative role as he is the general of the Venetian army, therefore staying true to his dominant and expected role is very important to him. Desdemona is portrayed asShow MoreRelatedOthello, By William Shakespeare957 Words   |  4 Pagesinnocent person kills himself while not knowing the truth. The best example of that would be the play Othello by the great William Shakespeare. As little as a handkerchief could make a difference if it is a symbol for something. In the play Othello by Shakespeare, handkerchief is first introduced by Othello to his beautiful mistress, Desdemona, as a sign of their love. At the end of the play what ge ts Othello to take extreme measures by the location of the handkerchief. As the symbol of the handkerchiefRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreOthello, By William Shakespeare1218 Words   |  5 PagesIn a historical time period where emphasis was shifting from religion to race and ethnicity, key indicators of differences that perpetuated into racial prejudice and racial ideologies are evident in Othello by William Shakespeare. Although racism was not fully formed at this moment in history, Othello can be interpreted as a representation and an exploration of this shift in ideology. In the past, before this change to ward racial differences, religion was the major segretory factor in signifyingRead MoreOthello, By William Shakespeare894 Words   |  4 Pagesthose that which occurred in Othello written by William Shakespeare. Throughout the play Othello, we see the struggles of a marriage that is not accepted by their society. Othello is a extremely cherished black general living in a primarily white community. The play begins with Othello secretly becoming married to a white woman named Desdemona. This reasons others who are white to become angry and excuse to dislike this black man further more than they already do. Othello is a downward spiral from loveRead MoreOthello by William Shakespeare790 Words   |  3 PagesThroughout Othello by William Shakespeare, Othello makes numerous poor decisions due to his jealousy. Hitting Desdemona, trusting Iago, and killing Desdemona are among a few of the poor decisions that he makes. The word jealous can be defined as feeling or showing suspicion of som eones unfaithfulness in a relationship. Othello feels suspicious of Desdemona’s and Cassio’s relationship because of the lies that Iago tells him. Many people try to tell Othello the truth but he only believes the wordsRead MoreOthello, By William Shakespeare1923 Words   |  8 Pagesdissatisfaction or complication is shown. Firstly in Othello love is presented as ephemeral and transient while atonement love is presented as unrequited and finally in cat on a hot tin roof love is presented as painful and troublesome due to unreciprocated feelings. The tragic plot of Othello hinges on the potential of the villain, Iago, to deceive other characters, above all Roderigo and Othello, through encouraging them to misinterpret what they see. Othello is prone to Iago s ploys seeing that he himselfRead MoreOthello, By William Shakespeare941 Words   |  4 Pageswas Williams Shakespeare’s play Othello which depicts the tragedy of Othello, a Morris Captain. What is different about Shakespeare play is that the tragic hero is the black Othello and the villain a white Iago. Therefore, Shakespeare depiction of Othello as a tragic character and Iago as a villain, challenges Elizabethan’s stereotypes regarding individuals of African descent. Shakespeare challenges the stereotypical â€Å"type –casting of the black man† in Elizabethan society by depicting Othello asRead MoreOthello, By William Shakespeare1152 Words   |  5 Pages‘Othello’ was a tragedy of incomprehension at the deepest level of human dealings as no one in the play came to an understanding of himself or any of the surrounding characters. The play ‘Othello’ by William Shakespeare focused on tragedy through the anguish of the main character ‘Othello’ which lead to the suffering and death of numerous characters including himself. Appearance Vs. Reality challenged human dealings within the play ‘Othello’ as no-one came to see anyone’s true self and no-one seesRead MoreOthello, By William Shakespeare1178 Words   |  5 Pagesprofitable in condition of good and immorality. Othello is presented as good and Iago as evil, but Iago and Othello’s relationship also shares a distrust of their wives. The overall logical argument is based on love, jealousy and betrayal between two lovers that ultimately leads to their separation because of Iago’s evil plan. I am using this article to agree with Berry s view on how Iago separates two lovers just so he can take retaliation on Othello by manipulating everyone to unmasking their trueRead MoreOthello, By William Shakespeare1140 Words   |  5 Pagesâ€Å"Othello† is a play written by William Shakespeare in 1603. In this play, Shakespeare features three major characters: Othello, Iago, and Desdemona. Othello, a black man, and Desdemona, a white venetian secretly eloped in the play. Iago shows racism and prejudice towards their relationship because of their skin colors. In the play, Iago says: â€Å"Even now, now, very now, an old black ram is tupping your white ewe. Arise, arise! Awake the snorting citizens with the bell, or else the devil will make a

Sunday, December 8, 2019

Advantages and Disadvantages of Social Networking in Business

Question: Discuss about the Advantages and Disadvantages of Social Networking in Business. Answer: Introduction Various people engaging in business had first doubted the significance of involving social media in business, but the customer tastes and preferences together with the social media being the most available and easily accessible, forced business managers and entrepreneurs to dance to the tune of using them in business(Bruhn, Schoenmueller, Schafer, 2012). The social media platforms are numerous including Facebook, MySpace, Twitter, Linked-In among others. Various researchers did studies on the significance of using social media in business and came out with different results. According to (Jadoon, 2014), the advantages of using social media in businesses include; The social media platforms are ubiquitous. They can be assessed from any geographical region and at any time of the day or night. A business that uses the social media platforms to advertise their services and products have the advantage and opportunity to reach a wider market and a broader number of consumers at a very reduced cost(Bryman Bell, 2015). The business will not be limited to geographical regions only. Examples of global businesses that have been connected greatly with the social media platforms include; Coca-Cola company, Amazon bookshop and Starbucks coffee industry. The business of common interests can be able to organize meetings or seminars/forums to discuss a commonality that affects them all in their business strategy. An example of such forums is the one that was organized by Oil Manufacturing and Processing companies. According to (Houston, 2016), the oil companies had convened for a congress with one goal in mind; the extraction of oil in a very optimal and economical way. The Congress had brought various Exploration and Production (EP) artificial lift operators from different regions in the United States of America with the aim of brainstorming on methods of how to overcome the obstacles encountered during the process of picking the best artificial lift for pumping out oil. The social media platforms had been of significant effect in making known of the Congress and advertising it(Carolis, Litzky, Eddleston, 2009). Customers of common interest in a particular product or service can be able to compare and contrast the benefits they recei ve from a particular business organization(Chaffey, Ellis-Chadwick, Mayer, Johnston, 2009). This enables the business to get feedback on its market acceptance, find a way to adjust to challenges and improve on a particular product or service. Real-time information sharing Information shared on social media is send very fast, and can be replied to immediately. This has enhanced communication and intelligence sharing in businesses either within or out of business(Harris Rae, 2009). The results are prompt decision making and proper analysis of information and data. Information that could have otherwise taken days through traditional mailing system is quickly sent and instantly received by such services like emails. Businesses enjoy cheaper advertisement costs compared to the traditional advertisement methods. Previously expenses used in advertisement had to cater for transport, personnel, advertisement materials and payment to media houses. Social media has reduced all these costs as companies and businesses can comfortably advertise online using these social media platforms after only subscribing to a small internet connectivity fee(Jenkins, 2009). The revenues and profits realized have made so many businesses be able to diversify into other areas since expenses and losses are much reduced. Many businesses can be able to collect information and share it by using social media platforms like Facebook and Twitter, thereby reaching many consumers and potential customers(Jones Jayawama, 2010). New products and services being introduced can be easily be made an instantaneous cycle of news and people can know what is new in the market by watching what is trending. Reduced middlemen Businesses can directly supply or sell their services and goods to customers without the intervention of middlemen who distort prices for their benefit. The amount of information also given from marketing using social media is much more sufficient compared to that which may be offered by middlemen. Business, therefore, can be able to get direct feedback, reviews, comments and criticism on the quality of product/service provided(Leonardi, Huysman, Steinfield, 2013). This gives them a platform for improved innovativeness, creativity, and proper analysis with prompt decision making. The profits and revenues got are also enhanced compared to businesses transacted with the involvement of middlemen. According to (Bank, 2014), businesses and companies embraced the use of social media platforms in their businesses due to the advantages they enjoy. He illustrates that the tourism businesses have been made easier and improved due to the help of social media. The examples of advantages of using the social media for business are that; Innovativeness ad competitiveness The tourism industry, for instance, has enhanced its competitiveness in the business by offering services like tour guiding on the destination where one would wish to travel to, the requirements that may be needed, the advantages of visiting a particular site and the expectations they would meet(Molina-Morales Martinez-Fernandez, 2010). Online reviews by customers over a particular tourism business also enable the comparison of the customer satisfaction experiences hence, a signpost to either more creativity/innovativeness or improvement of special services. According to (Nadaraja, 2010), social media has recorded positive impacts on businesses that incorporated its use in the mainstream running of the business. He mentions a few advantages including; The social media platform has enabled effective communication in businesses and interactions between employees and employers. Impromptu business meetings can be easily organized by social media platforms like WhatsApp, and the venue and time communicated on only one message from the organizing secretary and received instantaneously by everyone in the group account(Mostafa, 2013). Business meetings that involve larger organizations may also include the use of Skype and video teleconferencing for members from various regions. Stakeholders or branch managers, therefore, do not have to book tickets or travel long distances to attend such meetings. The relationships and performances between employees could also be enhanced, as those who are shy can be able to inquire or consult before doing a transaction without having to say it in person(Picazo-Vela, Gutierrez-Martinez, Luna-Reyes, 2012). The results could be enhanced performance that could have otherwise been performed dismally if consultation was not made. Customer loyalty for particular businesses has also been enabled in an excellent manner by the social media. Customers interactivity has been modified in form and content, allowing them to be part of business prosperity, through higher involvement in spreading its benefits, higher ratings of credibility and positive attitudes towards the business and its services. Target marketing Various social media platforms can be used for various marketing by businesses. For example, when a particularly experienced employee hunting is done, platforms like Linked-In are used to outsource qualified and trained professionals(Prell, Hubecek, Reed, 2009). When a new product is introduced, or changes and improvements have been made to the original ones, then platforms like Twitter and Facebook are considered for marketing. These platforms are therefore used in various capacities to target different audiences efficiently and effectively. Smart marketing has enabled businesses to advertise their offerings to reach customers with interest of what they are selling hence increased sales and promotion(Sashi, 2012). Social media platforms have improved the way customers are served by businesses through the creation of customer service sites. Customers who may have questions about a particular product can be able to ask and get the answers online despite the geographical region in which they are based(Shankar, Venkatesh, Hofacker, Naik, 2010). This has been effective, especially for businesses that have a global setting. An example of such a business is the Starbucks. It enables the customers to order coffee online, and get other forms of services through the customer service platforms. Others businesses that have greatly benefited from these customer care platforms also are the banks and financial institutions. According to Society for Human Resource Management (SHRM 2010), the benefits of using social media in businesses is dependent on the platform type was chosen, the type of businesses and the features that the specifically chosen site encompasses. The benefits of using the platforms, as it illustrates include; Enhanced discovery and innovativeness is facilitated by open communication. This is both inside the organization and between the organizations and customers. Business ideas, links, and questions can be shared online by employees and stakeholders such that creativity, innovativeness and entrepreneurial skills can be shared widely. An opportunity for creating business contacts is also enabled through these platforms. Implementation of marketing campaigns, expansion of market researches, and direct involvement with consumers is enhanced by these platforms. According to (SHRM 2010), the social media platforms in businesses enable efficient recruitment of qualified and experienced personnel and marketing with a target audience in mind. Social media disadvantages to businesses The social media platforms also have some disadvantages to businesses. Some of these include; According to (SHRM 2010), a social media platform gives an opportunity for hackers to access information and data that is very crucial to the organization. The information may be used by the unauthorized people to bring down a business. The social media platforms also put the organization at risk of exposure to their weakness, through postings of objectionable and illicit information which may be difficult to amend(Sledgianowski Kulviwat, 2009). This may be exposed by disgruntled customers who may not be satisfied with services or goods provided by a business organization. The reputation may take time to amend, and losses would be realized instead of profits. Many customers fall at risks of a scam by preys with identity theft of popular businesses hence destroying the reputation of the business and customer loyalty. Face to face socializations are endangered: Many employees and business partners prefer to meet and talk online rather than meet and talk in person(Waters, Burnett, Lamm, Lucas, 2009). People have little or no time for their real friends but chat hours on end with their online friends. Building and maintenance of relationships is also put at risk as it is easy to block or unfriend someone whom they feel they dont agree with. The social media platforms give an opportunity to bullying and performance of obscene crimes that may destroy the reputation of the business and destroy it competitive advantages. Identity theft can also be used to conduct crimes to customers of an organization. Many employees have recorded dismal performances as they waste a lot of their working hours chatting with friends and browsing rather than doing online related businesses(Borgatti, Everett, Johnson, 2013). The social media platforms hence waste time of employees leading to reduction in the general sales and output. Intellectual property and data control, according to Bank (2014), has also become challenging to many businesses as they have to be keen in ensuring their secrets are not revealed and their best employees not manipulated. Conclusion The use of ubiquitous media or the social media platforms in the advertisement, marketing, and communication in business has recorded various benefits and disadvantages as have been discussed in this paper. The choice of a business embracing the use of these social media platforms will depend on the type of business, the features it provides and its effectiveness in ensuring the business doesnt record losses. The social media should enable a business to maintain its competitive edge and reputation in the market. The choice will entirely rely on management decision. References Baltar, F. and Brunet, I., 2012. Social research 2.0: virtual snowball sampling method using Facebook.Internet Research,22(1), pp.57-74. Bank, C. M. (2014). The Impact of social media: advantages or disadvantages? Borgatti, S.P., Everett, M.G. and Johnson, J.C., 2013.Analyzing social networks. SAGE Publications Limited. Bruhn, M., Schoenmueller, V. and Schfer, D.B., 2012. Are social media replacing traditional media in terms of brand equity creation?.Management Research Review,35(9), pp.770-790. Bryman, A. and Bell, E., 2015.Business research methods. Oxford University Press, USA. De Carolis, D.M., Litzky, B.E. and Eddleston, K.A., 2009. Why networks enhance the progress of new venture creation: The influence of social capital and cognition.Entrepreneurship theory and practice,33(2), pp.527-545. Chaffey, D., Ellis-Chadwick, F., Mayer, R. and Johnston, K., 2009.Internet marketing: strategy, implementation and practice. Pearson Education. Harris, L. and Rae, A., 2009. Social networks: the future of marketing for small business.Journal of business strategy,30(5), pp.24-31. Houston. (2016). Assessing Selection Criteria for Artificial Lift Systems; In Horizontal Wells: Fully Optimizing Rod Pump, Gas Lift, Plunger Lift Artificial Lift Techniques. North American congress. Jadoon, N. R. (2014). Advantages and disadvantages of social networking. Jenkins, H., 2009. A business opportunitymodel of corporate social responsibility for small?and medium?sized enterprises.Business ethics: A European review,18(1), pp.21-36. Jones, O. and Jayawarna, D., 2010. Resourcing new businesses: social networks, bootstrapping and firm performance.Venture Capital,12(2), pp.127-152. Leonardi, P.M., Huysman, M. and Steinfield, C., 2013. Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations.Journal of Computer?Mediated Communication,19(1), pp.1-19. Management, S. f. (2010). What are the advantages and Disadvantages of social networking sites? What should we include in a policy? Molina?Morales, F.X. and Martnez?Fernndez, M.T., 2010. Social networks: effects of social capital on firm innovation.Journal of Small Business Management,48(2), pp.258-279. Mostafa, M.M., 2013. More than words: Social networks text mining for consumer brand sentiments.Expert Systems with Applications,40(10), pp.4241-4251. Nadaraja, R. (2010). Social Media Marketing: Advantages and Disadvantages. Picazo-Vela, S., Gutirrez-Martnez, I. and Luna-Reyes, L.F., 2012. Understanding risks, benefits, and strategic alternatives of social media applications in the public sector.Government information quarterly,29(4), pp.504-511. Prell, C., Hubacek, K. and Reed, M., 2009. Stakeholder analysis and social network analysis in natural resource management.Society and Natural Resources,22(6), pp.501-518. Sashi, C.M., 2012. Customer engagement, buyer-seller relationships, and social media.Management decision,50(2), pp.253-272. Shankar, V., Venkatesh, A., Hofacker, C. and Naik, P., 2010. Mobile marketing in the retailing environment: current insights and future research avenues.Journal of interactive marketing,24(2), pp.111-120. Sledgianowski, D. and Kulviwat, S., 2009. Using social network sites: The effects of playfulness, critical mass and trust in a hedonic context.Journal of Computer Information Systems,49(4), pp.74-83. Waters, R.D., Burnett, E., Lamm, A. and Lucas, J., 2009. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook.Public relations review,35(2), pp.102-106. Advantages and Disadvantages of Social Networking in Business Question: Write about theAdvantages and Disadvantages of Social Networking in Business for MySpace. Answer: Introduction: Social Networking in Business In the last few years social networking through the social media has become ubiquitous and an important tool in the everyday life of the people in all walks of their lives. The SNSs or the Social Networking Sites like the Face book, MySpace, and YouTube have millions of people accessing them every day for a variety of interests, reasons, and practices. The impact of Social Networking is becoming increasingly pervasive and can be felt in all the spheres of the modern life from educational, social, economic, business, and marketing (Ricciardi, 2014). The social networking sites with their wide reach and impact are becoming an important channel for most of the business organisations today. The purpose of this study is to present the impact of social networking on the business organisations today and how the business today is using the social networking channel as a strategic tool for expanding the reach of their business. Project Objective The objective of this project is to study the advantages that the social networking is providing to the business organisations today and how is it helping businesses to spread their reach more effectively than the traditional marketing and promotion methods. Project Scope This study will also examine the various disadvantages that occur with the use of social networking for business. This paper will examine the different challenges and problems presented by using social networking as a strategic tool for marketing and advertising of a business organisation Literature Review Social media networking has been in existence for a period less than two decades but has gained widespread prominence in all segments of society. Social networking sites like LinkedIn, Face book, MySpace, Twitter, Instagram, and much more have gained a following of more than one billion users in just about a decade of their existence and the users continue to grow in numbers every day (Social Media: What are the advantages and disadvantages of social networking sites, 2016). The commercial value and potential of the social networking became apparent to business leaders and soon the social networking became an integral part of the marketing and advertising department of business organisations. While individuals use the social networking to build personal relationships and personal interaction, the business organisations consider them as platforms on which they can interact and communicate with the existing and potential customers directly (Nadaraja, Yazdanifard, 2013). This presents a paradigm shift from the earlier used traditional methods of customer interaction as the companies can connect to millions of customers at the same time with just the click of a button. The prospective and the existing customers also make use of this platform to gain more information about the company and their business practices in much faster way. Any marketing strategy using the social networking sites has a reach that cuts across borders and reaches a much wider horizon and can be accessed by anyone who has an internet connection anywhere in the world. Social networking in business has many advantages but at the same time like any other business strategy, it has some prominent drawbacks or disadvantages which can have strong impacts on the business (Abrons, n.d.). Advantages Brand Awareness and Exposure: Social networking improves brand exposure and increases awareness of the brand. This is especially beneficial for new brands which can increase their visibility and create awareness about their products and services through the social networking platforms. The social networking sites have provided a new launch platform to the new and existing businesses where the companies can present their services and products to the consumers in a more interactive manner (Colliander, Dahln, 2011). This is the first step in building a relationship with the consumers and on the social networking sites, the consumers can get to read about the different services and products being offered by a brand in detail and can also read the reviews from the other users about the quality of the services and products of a particular brand (Hensel, Deis, 2010). Target Market: Social networking sites have made niche targeting of the consumers much easier than the traditional methods as the companies are able to target audience based on the personal interests, preferences, and needs of the consumers. Social networking offers the option of smart marketing in which the online traffic of consumers who are interested in services and products of a company can be directed to the companys websites through the social networking sites (Assaad, Gomez, 2011). Competitor Monitoring and Market Insights: With the advent of the internet, social media, and social networking, the competitor monitoring and market research have been completely transformed. Competitive benchmarking has become an important tool in the business and marketing strategy of all the organisations today. Since most of the competitors are operating in the same marketplace and are targeting the same audience, it becomes imperative to examine the competitors strategy and the consumers reactions to the competitors strategy (Smits, Mogos, 2013). All this becomes easy with social networking as most of the companies are active online and this presents a unique opportunity to a business organisation to read in detail about the services and products, the goals, strategies, and execution methodologies of the rival companies. The social networking is a valuable tool when it comes to assessing the current trends in the market and market research in the areas related to competition monitoring and target market segments (Edosomwan, Prakasan, Kouame, Watson, Seymour, 2011). Lead Generation: A large number of marketing professionals admit that social networking strategy in a business helps in increasing the lead generation for a business. The advantage over traditional methods is that by spending a much lesser amount of time, the marketers can generate much more leads through social network marketing strategies. Blogs, social interaction sites like Face book, can help to create a connection with the potential customers. Companies can share useful content and information on their social media pages and even answer queries about the company, its products, and services. This creates a brand value for the company and can turn the visitors to the company webpage or website into a potential lead (Parveen, 2012). Cost Effective: Social networking as a marketing and advertising tool has proved to be one of the most cost effective means of business promotion. The financial barriers to using social networking sites and social media as marketing implements are very low as compared to the traditional means. While an advertising and marketing campaign by using the traditional methods can cost a business millions of dollars, many of the social networking tools being used by the businesses are free. The viral nature of the social networking also means that the consumers who read the information about the services and products of a company have the ability to spread it within their individual networks, in a cost effective manner and in a short period of time (Michaelidou, Siamagka, Christodoulides, 2011). Customer Service and Public Relations: Customer Service and public relations are the other critical areas when it comes to using social networking for business. The customer service department can get to interact with the consumers and the potential consumers on almost a daily basis and can learn about the drawbacks, complaints, and grievances about their products and services and provide effective and faster solutions to the consumers. Similarly, social networking is a very effective tool for HR departments in supporting the companys recruitment system. Through the social networking sites like Linkedln a company can build a professional network creating a talent pool and keep track of the performance of prospective employees (Hanafizadeh, Ravasan, Nabavi, Mehrabioun, 2012). Disadvantages Although social networking has offered a lot of new opportunities for business organisations, it has certain risks and drawbacks that the marketing managers must keep in mind while devising their business and marketing strategies. Time Intensive: Social media and networking are interactive platforms where two-way communication is important for success. While planning a marketing strategy on the social networking platforms, the focus of the strategy is more developing long term relationships which can be converted into sales figures. Therefore, dedicated personnel will have to be devoted to the task of monitoring the social networks, answering the queries and questions, and post the relevant product and service related information on the network. An organisation which does not have dedicated professionals monitoring the social networking will not be able to compete with others. Therefore, social media networking needs lots of time investment and simply posting on a few social media sites will not get fruitful results for the business (Oyza, Edwin, 2015). Copyrights and Trademarks: It becomes an important exercise for the companies to protect their copyrights and trademarks when they start operating on the social networking platforms. The brand name of the company and the other intellectual property is just as valuable as the other services and products of the company (Paquette, 2013). While the impromptu communication and faster publicity may help the company in disseminating useful information and copyrighted material to its target audience, the same facilities can be abused by miscreants to abuse a firms copyrights and trademarks. The companies have to regularly monitor their social networking platforms and also the social media being used by third-parties to ensure that their intellectual property is not being misused in any manner. This kind of impersonation can harm the companys brand name and reputation if it is left unchecked or undetected (Aral, Dellarocas, Godes, 2013). Privacy, Trust, and Security: Many of the consumers feel that social media marketing is intrusive and invades their privacy. The users are also concerned about their personal information being misused and fiascos related to the privacy concerns have led to major criticisms of the public relations departments of many companies resulting into an erosion of confidence in the company and a negative brand image. Trust in a brand name and the company are very important in generating business on the social networking sites as there is no personal interaction with another person while generating business and sharing information. Therefore, companies while using the social networking sites should develop stringent policies safeguarding the interests and privacy of the consumers. Lack of Control on Feedback: The social networking sites can convert the potential customers into viral advertisers and marketers for a company and this creates a pressure of positive and negative feedback for the company. Depending on the way a company projects itself online and the quality of services and products it offers to the customers, both positive and negative feedback can be generated for the company based on the individual experiences of the consumers (Scott, 2015). The value of the consumer product-reviews, tags, and images have increased manifold for the potential customers seeking feedback about the services and products of a company. In many cases negative posts, disparaging comments and pictures can damage the brand name of a company and because of the viral nature of the social media, the companies at times cannot control the damaging effects of such negative publicity (Hajli, 2014). Conclusion In the present world dominated by social networking the consumers have assumed a new role of content creators and are more proactive and functional customers than they were in the past. While the social networking offers a plethora of opportunities to the new and existing businesses, it also has some major drawbacks and risks associated with it. A company that wants to utilise the social networking to expand its business should undertake a research on the effective social media practices and should gain knowledge about the strategies of using the social networking and social media as an efficacious tool in their business strategy (The Advantages and Disadvantages of Social Media Marketing, n.d.). References: Abrons, R. (n.d.). The Disadvantages of Using Social Networks as Marketing Tools. Retrieved from: https://smallbusiness.chron.com/disadvantages-using-social-networks-marketing-tools-20861.html Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issuesocial media and business transformation: a framework for research.Information Systems Research,24(1), 3-13. Retrieved from: https://pubsonline.informs.org/doi/abs/10.1287/isre.1120.0470 Assaad, W., Gomez, J. M. (2011). Social network in marketing (social media marketing) opportunities and risks.International Journal of Managing Public Sector Information and Communication Technologies,2(1), 13. Retrieved from: https://pdfs.semanticscholar.org/9149/4988f7eeef2f56ecb0dd0a69f98629cbbf25.pdf Colliander, J., Dahln, M. (2011). Following the fashionable friend: The power of social media.Journal of advertising research,51(1), 313-320. Retrieved from: https://www.journalofadvertisingresearch.com/content/51/1/313 Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., Seymour, T. (2011). The history of social media and its impact on business.Journal of Applied Management and entrepreneurship,16(3), 79. Retrieved from: https://search.proquest.com/openview/f828806820e0b99fcbda9c765788e137/1?pq-origsite=gscholarcbl=25565 Hajli, M. N. (2014). A study of the impact of social media on consumers.International Journal of Market Research,56(3), 387-404. Retrieved from: https://www.lyfemarketing.com/wp-content/uploads/2015/05/Compressed-PDF.pdf Hanafizadeh, P., Ravasan, A. Z., Nabavi, A., Mehrabioun, M. (2012). A literature review on the business impacts of social network sites.International Journal of Virtual Communities and Social Networking (IJVCSN),4(1), 46-60. Retrieved from: https://www.researchgate.net/publication/236152792_A_Literature_Review_on_the_Business_Impacts_of_Social_Network_Sites Hensel, K., Deis, M. H. (2010). Using social media to increase advertising and improve marketing.The Entrepreneurial Executive,15, 87. Retrieved from: https://search.proquest.com/openview/accaef45f13be4cd198946fc6c36502d/1?pq-origsite=gscholarcbl=28211 Michaelidou, N., Siamagka, N. T., Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands.Industrial marketing management,40(7), 1153-1159. Retrieved from: https://www.sciencedirect.com/science/article/pii/S0019850111001374 Nadaraja, R., Yazdanifard, R. (2013). Social media marketing: advantages and disadvantages.Center of Southern New Hempshire University. Retrieved from: https://pdfs.semanticscholar.org/c070/c908671a70dfb44a245be96ec4f54a47e98f.pdf Oyza, I., Edwin, A. M. (2015). Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management.The Journal of Internet Banking and Commerce. Retrieved from: https://www.icommercecentral.com/open-access/effectiveness-of-social-media-networks-as-a-strategic-tool-for-organizational-marketing-management.php?aid=66382 Parveen, F. (2012, July). Impact Of Social Media Usage On Organizations. InPACIS(p. 192). Retrieved from: https://www.pacis-net.org/file/2012/PACIS2012-128.pdf Paquette, H. (2013). Social media as a marketing tool: A literature review. Retrieved from: https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1001context=tmd_major_papers Ricciardi, F. (2014). Business Networking: Possible Positive and Negative Impacts on Innovation and Excellence. InInnovation Processes in Business Networks(pp. 5-15). Springer Fachmedien Wiesbaden. Retrieved from: https://link.springer.com/chapter/10.1007/978-3-658-03439-9_2 Scott, D. M. (2015).The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Retrieved from: https://books.google.co.in/books?hl=enlr=id=gi5ECgAAQBAJoi=fndpg=PR19dq=EFFECTIVENESS+OF+THE+USE+OF+SOCIAL+MEDIA+marketing+and+advertising+in+business+and+tradeots=DjUQMD6d1gsig=JGbpwoGU3hZhxLHUO0KEuVdmYiA#v=onepageqf=false Smits, M., Mogos, S. (2013). The Impact Of Social Media On Business Performance. InECIS(p. 125). Retrieved from: https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1348context=ecis2013_cr Social Media: What are the advantages and disadvantages of social networking sites? (2016, June 01). Retrieved from: https://www.shrm.org/ResourcesAndTools/tools-and-samples/hr-qa/Pages/socialnetworkingsitespolicy.aspx The Advantages and Disadvantages of Social Media Marketing. (n.d.). Retrieved from: https://www.webpagefx.com/internet-marketing/social-media-marketing-advantages-and-disadvantages.html

Sunday, December 1, 2019

Teaching Methods Visual and Performing Arts Essay Example

Teaching Methods: Visual and Performing Arts Essay Teaching Methods: Visual and Performing Arts Research Report Arts traditionally played an important role in the life of the human society. Naturally, it could not fail to affect education. As a result, nowadays the necessity to implement arts in the process of education is getting to be evident. In such a situation, it is necessary to apply a variety of teaching methods which basic elements and principles of arts are integrated into. Regarding this paper the possible implementation of art, its principles and elements in the educating of the 3rd-grade students will be discussed. In this respect, it is possible to recommend such methods as: Art projects as well as it is possible to involve students in the art by regularly showing them some outstanding pieces of art. The latter may be quite efficient since when students regularly see works of outstanding artists of different genres, they not simply perceive and absorb elements of art that may be found in a portrait for instance, but they learn to understand it. On the other hand, it is also possible to implement art in the classroom. For instance, it is possible to ask students to write a kind of reaction paper on the paintings they’ve just watched or compare some of them. Or else, they may also attempt to project what the paintings and basic elements of art on a literary work. For instance, it is possible to find common art elements for a painting and a literary work, such as value. At the same time, paintings produce a certain impression due to color, line, shape, form, texture, space which form the general picture within students’ mind and help them properly understand and perceive a piece of art. At the same time, in order to increase visualization and affect practically all senses it is possible to recommend to develop art projects which initially could simply be drawings reflecting the events or the main characters of the story discussed, for instance, or else it is possible to ask students to find parallels between the material they learn in the classroom and some painting. Such a comparison can help students better understand basic principles of art, such as balance, contrast, proportion, unity, etc., which are also extremely important and may be applied not only in art but in traditional subjects such as math or physics, where the notions of balance, proportion, or unity are also very important. We will write a custom essay sample on Teaching Methods: Visual and Performing Arts specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Teaching Methods: Visual and Performing Arts specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Teaching Methods: Visual and Performing Arts specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus, it is necessary to emphasize that the implementation of the two methods and integration of art in the teaching process would stimulate the development and positive perception of the basic principles of arts by students. On the other hand, along with positive emotions of students, the implementation of the two methods would stimulate students’ creative thinking that is obviously positive from both artistic and teaching points of view. At the same time, it is necessary to remember that integrating art in learning process stimulates creative thinking. In fact, creative thinking is an essential condition for creation even a drawing, and certainly for evaluation of a painting and its comparison for a literary work, for instance. Anyway, art, being implemented in teaching using the methods mentioned above, unquestionably contribute to the development of students’ aesthetic views. In other words, it accommodates students to the world of beautiful, perfect and highly cult ural substances. Moreover, the implementation of the methods suggested above can be easily projected on different subjects and students could enjoy them in a different situation. For instance, both role play and drawing can be equally successfully used in literature and history lesson, for example, when characters from a literary story can be substituted by real historical figures in role play, or may also be presented in visual form using drawing. The same may be said about any other subject since the methods are to a certain extent universal, and visualization is essential in any subject. Finally, it is necessary to underline that the two methods suggested in this paper may be easily applied in the classroom for the third-grade students since it corresponds to their level of cognitive, psychological, and socio-cultural development. In fact, it is quite interesting for the students at this stage not only to learn the material of a subject but also reveal the new world of art, which had great masterpieces and long history. At the same time, they also learn basic art elements and principles which may be applied in different subjects. Thus, taking into account all above mentioned, it is possible to conclude that it is extremely important to implement art in the learning process. This implies the development of teaching methods that could contribute to the integration of art in students’ learning. In such a situation visual and performing art, such as theatrical role play and drawing seem to be quite efficient, especially at early stages of students development. In this respect, it is of paramount importance to start the implementation of these methods, as well as other similar methods, at possibly younger age so that the students could get used to such a combination of learning and art. As a result, the basic elements and principles of art would be naturally perceived by students and the learning process would be much easier than if there were no link to arts. Teaching Methods Visual and Performing Arts Essay Example Teaching Methods: Visual and Performing Arts Essay Teaching Methods: Visual and Performing Arts Research Report Arts traditionally played an important role in the life of the human society. Naturally, it could not fail to affect education. As a result, nowadays the necessity to implement arts in the process of education is getting to be evident. In such a situation, it is necessary to apply a variety of teaching methods which basic elements and principles of arts are integrated into. Regarding this paper the possible implementation of art, its principles and elements in the educating of the 3rd-grade students will be discussed. In this respect, it is possible to recommend such methods as: Art projects as well as it is possible to involve students in the art by regularly showing them some outstanding pieces of art. The latter may be quite efficient since when students regularly see works of outstanding artists of different genres, they not simply perceive and absorb elements of art that may be found in a portrait for instance, but they learn to understand it. On the other hand, it is also possible to implement art in the classroom. For instance, it is possible to ask students to write a kind of reaction paper on the paintings they’ve just watched or compare some of them. Or else, they may also attempt to project what the paintings and basic elements of art on a literary work. For instance, it is possible to find common art elements for a painting and a literary work, such as value. At the same time, paintings produce a certain impression due to color, line, shape, form, texture, space which form the general picture within students’ mind and help them properly understand and perceive a piece of art. At the same time, in order to increase visualization and affect practically all senses it is possible to recommend to develop art projects which initially could simply be drawings reflecting the events or the main characters of the story discussed, for instance, or else it is possible to ask students to find parallels between the material they learn in the classroom and some painting. Such a comparison can help students better understand basic principles of art, such as balance, contrast, proportion, unity, etc., which are also extremely important and may be applied not only in art but in traditional subjects such as math or physics, where the notions of balance, proportion, or unity are also very important. We will write a custom essay sample on Teaching Methods: Visual and Performing Arts specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Teaching Methods: Visual and Performing Arts specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Teaching Methods: Visual and Performing Arts specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Thus, it is necessary to emphasize that the implementation of the two methods and integration of art in the teaching process would stimulate the development and positive perception of the basic principles of arts by students. On the other hand, along with positive emotions of students, the implementation of the two methods would stimulate students’ creative thinking that is obviously positive from both artistic and teaching points of view. At the same time, it is necessary to remember that integrating art in learning process stimulates creative thinking. In fact, creative thinking is an essential condition for creation even a drawing, and certainly for evaluation of a painting and its comparison for a literary work, for instance. Anyway, art, being implemented in teaching using the methods mentioned above, unquestionably contribute to the development of students’ aesthetic views. In other words, it accommodates students to the world of beautiful, perfect and highly cult ural substances. Moreover, the implementation of the methods suggested above can be easily projected on different subjects and students could enjoy them in a different situation. For instance, both role play and drawing can be equally successfully used in literature and history lesson, for example, when characters from a literary story can be substituted by real historical figures in role play, or may also be presented in visual form using drawing. The same may be said about any other subject since the methods are to a certain extent universal, and visualization is essential in any subject. Finally, it is necessary to underline that the two methods suggested in this paper may be easily applied in the classroom for the third-grade students since it corresponds to their level of cognitive, psychological, and socio-cultural development. In fact, it is quite interesting for the students at this stage not only to learn the material of a subject but also reveal the new world of art, which had great masterpieces and long history. At the same time, they also learn basic art elements and principles which may be applied in different subjects. Thus, taking into account all above mentioned, it is possible to conclude that it is extremely important to implement art in the learning process. This implies the development of teaching methods that could contribute to the integration of art in students’ learning. In such a situation visual and performing art, such as theatrical role play and drawing seem to be quite efficient, especially at early stages of students development. In this respect, it is of paramount importance to start the implementation of these methods, as well as other similar methods, at possibly younger age so that the students could get used to such a combination of learning and art. As a result, the basic elements and principles of art would be naturally perceived by students and the learning process would be much easier than if there were no link to arts.